Experience and latest assignments
since 1846 the company has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture:
I worked as Creative Companion for a number of projects: relaunch www.vlisco.com in 02-2012, Vlisco Story, Brand Persona Microsite, iPad in the Flagship Store and more.
Concepting on projects like social media, e-branding and e-commerce. Persona development (incl. persona microsite), workshops on user centered design, customer journey, co-creation and storytelling.
The market leader, knowledge institute and publisher for the Dutch banking, insurance and investment industry.
Relaunch of www.nibesvv.nl in 2012
Online brand strategy based on service design and brand values, persona development, customer journey mapping and blueprint, digital ecosystem, creative direction on functional and visual design.
Social storytelling platform for brand and product stories.
Creative companion and team lead for concept development and implementation; facilitation of an agile creative SCRUM approach and co-creation, editorial formats, engagement via Facebook and writing of the story manifesto.
The Executive App
for Executive Academy of NIBE-SVV.
The Executive App is an e-learning and targeted information platform on the iPad for top executives in banking and insurance.
I worked as creative companion for strategy, design and development. Coaching in a start-up situation, mobile agency selection, concepting and co-creation on interaction design, visual design and learning model.'Human interface' between company and agencies.
Start-up for a Web/iPhone service proposition on sustainability and consumer service
Creative companion on business model, interaction and service design focused on minimal viable product; visual design of logo and identity, creative direction on implementation. Social media consulting.
Pfitz a wall object and baking dish
Product service proposition with a story.
Product development for a ceramic wall object that can also be used as a baking dish.www.pfitz.me
Co-founder of Yellow Quince. Full product development in the european ceramic work centre EKWC. Visual design and identity, interaction design, wordpress development, registration of design and trademark at the european union, social media engagement and presentation of the project at Milan Design Week 2013.
Creative Lead for the rapid co-creation project on Food Effect
Product service proposition with a service design approach, people research, technical research, business model generation, ecosystem, consumer workshops and scenario.
Nokia (Headquarter Helsinki)
Ideation project on 'touch': ideation sessions, interaction prototypes and concepts, design development projects, creative direction
Allsecur - online Identity and transactional website: online brand strategy, persona development, creative direction, consulting
VeldhovenGroup Fashion Brands:
Sandwich, Turnover, Stills, DEPT and Nono
Persona and Female Mindstyles for the Fashion Brands Sandwich, Turnover, Stills, DEPT and Nono.
Persona development, Female Mindstyles design and infographic, workshops on personas and how to use them, facilitation of seasonal briefing workshops, design of posters and booklet.
Persona development and consulting, especially how to use them in design projects; for e.g. Allsecur, Essent, KPN.com, NIBE-SVV, NoNonsense, Mexx Europe, Sandwich, Stills, Turnover.
Essent.nl - portal: online brand strategy, persona development, creative direction, design consulting
For the past 15 years, CREATIVE COMPANION worked for well known design & online agencies,
production companies, consulting firms and clients like:
ABN-AMRO, AG2R La Mondiale, Allsecur car insurance, Artstart, Berliner Philharmoniker, Bakker Hillegom,
Bundesverband Zementindustrie, Dutch Government, Essent, GE Access Europe, IMS Health,
KPN, Mexx Europe, NIBE-SVV, Nokia Headquarter, O.tel.O, Shanghai General Motors, University of Twente,
University of Applied Sciences Inholland, Veldhoven Group, Vlisco, W&W Versicherungen.